Essays about: "Marcus Olausson"

Found 3 essays containing the words Marcus Olausson.

  1. 1. Value co-creation within the digital divide : how organizations can co-create value to maintain and attract older adults as their customers

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Carola Kamel; Marcus Olausson; [2020]
    Keywords : Older adults; digitalization; digital transformation; digital services; digital divide; value; value co-creation;

    Abstract : Digitalization has made it possible for organizations to propose value to their customers through digital services. Meanwhile, due to digital development, the digital divide has increased in society, since many older adults do not know how to use the proposed digital services. READ MORE

  3. 2. Prediction of Conversion Rates in Online Marketing - A study of the application of logistic regression for predicting conversion rates in online marketing.

    University essay from Lunds universitet/Matematisk statistik

    Author : Marcus Olausson; [2018]
    Keywords : Online marketing; conversion rates; logistic regression; latent variables; machine learning; Mathematics and Statistics;

    Abstract : This thesis was written in collaboration with an anonymous European automotive company, Company X, which uses online marketing as a part of their business model. In online marketing it is of inrest to estimate conversion rates, that is the quota of a population at an initial state that will go on to perform a certain action. READ MORE

  4. 3. Algorithmic Trading and Benchmarks: A study of the Swedish market

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Pontus von Essen; Marcus Olausson; [2008]
    Keywords : Algorithmic trading; Benchmarks; VWAP;

    Abstract : Algorithmic trading has grown in popularity over the last few years. The large financial centres of the world are leading the development of this new kind of trading. We investigate the development of algorithmic trading in Stockholm by conducting interviews with major institutions on the financial market. READ MORE