Essays about: "Marcus Oldby"

Found 1 essay containing the words Marcus Oldby.

  1. 1. Interactive Marketing: E-mail - Tomorrow´s Tool for Online Purchases

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Theodor Öberg; Marcus Oldby; [2017]
    Keywords : Interactive E-mail; Interactiveness; E-mail; Impulse Buying Tendency; IBT;

    Abstract : This thesis aims to gain a better understanding of how customers behave with email and spontaneous online shopping and in which degree prospects or customer would be affected by functions in interactive e-mails. ... READ MORE