Essays about: "Maria Paulsson Rönnbäck"
Found 1 essay containing the words Maria Paulsson Rönnbäck.
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi
Abstract : The Base of Pyramid (BoP) concept has been developed during the last decade as a response to the insufficient work made by the aid and development sector. The BoP advocates promote the idea of poor people as potential customers, and developing countries as potential profitable markets. READ MORE