Essays about: "Maria Sahlberg"

Found 1 essay containing the words Maria Sahlberg.

  1. 1. Branding at the Ice Cream Factory : A Case Study of the Branding Strategy at SIA Glass

    University essay from Företagsekonomiska institutionen

    Author : Frida Ejnar; Maria Sahlberg; [2013]
    Keywords : Branding; Brand management; Branding strategies; Umbrella branding; Brand extension; Value;

    Abstract : Branding is essential for a business success although it may be difficult to decide what branding strategy to use. The purpose of this paper is to investigate the concept of branding, and more explicitly the strategies of umbrella branding and brand extensions and how it relates to value, in practice. READ MORE