Essays about: "Marie-louise Wahlström"

Found 1 essay containing the words Marie-louise Wahlström.

  1. 1. Customer Relationship within the Furniture Design Market : A qualitative study of how companies within the furniture design market relate to the challenges connected to customer loyalty

    University essay from Handelshögskolan vid Umeå universitet

    Author : Marie-Louise Wahlström; Jenny Bergström; [2010]
    Keywords : furniture design market; customer relationship; customer loyalty; green marketing; collaboration; communication; marketing;

    Abstract : Background: The customer relationship is becoming more important for companies within the Swedish furniture design industry due to competition for market shares. The market is getting more crammed while the interest for furniture design amongst people is increasing, therefore furniture design companies need to find effective ways to attract loyal customers. READ MORE