Essays about: "Mariia Lakanen"

Found 1 essay containing the words Mariia Lakanen.

  1. 1. Branded Windows : The Semiotics of a Window Display

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Mariia Lakanen; [2016]
    Keywords : Brand Identity; Fashion Retail; Window Display; Visual Merchandising; Visual Communication; Semiotics;

    Abstract : The objective of this study was to analyze the visual communication of fashion brand identity through the concept of window displays. Window displays are often categorized as an aspect of a much larger concept of visual merchandising that should be seen as a crucial part of the entire marketing communications. READ MORE