Essays about: "Mariia Opanasenko"

Found 1 essay containing the words Mariia Opanasenko.

  1. 1. Customer journey in B2B SaaS business models

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Mariia Opanasenko; [2017]
    Keywords : Customer journey; customer experience; customer success; SaaS; B2B;

    Abstract : In this paper customer journey for B2B SaaS business models was analyzed to study customer experience, customer success and its key performance indicators. The research method is the case study of Supplier Relationship Management SaaS solution provider. READ MORE