Essays about: "Marika Jonsson"

Found 2 essays containing the words Marika Jonsson.

  1. 1. Simply that Complex

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Marika Jonsson; Kristina Netterlid; [2016]
    Keywords : productization; software; buyer-seller relationships; network structures; purchasing organization;

    Abstract : In today's highly technological society, companies are under intense pressure to digitize not only their offerings, but also the organization itself. Companies buying information technology are expecting delivery and implementation to be faster as well as to more easily understand offered solutions. READ MORE

  3. 2. Ad Me? The Effect of Facebook's Targeted Advertisements

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Marika Jonsson; Erika Olsson; [2015]
    Keywords : Advertising; Categorization; Consumer Attitude; Self-Esteem; Social Media;

    Abstract : Being categorized by others has strong effects on wellbeing. We care about how we are perceived by others, if others do not see you in the way you perceive yourself this have implications for your wellbeing and self-perception. One way marketers use this is by segmenting. READ MORE