Essays about: "Marika Jonsson"
Found 2 essays containing the words Marika Jonsson.
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1. Simply that Complex
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : In today's highly technological society, companies are under intense pressure to digitize not only their offerings, but also the organization itself. Companies buying information technology are expecting delivery and implementation to be faster as well as to more easily understand offered solutions. READ MORE
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2. Ad Me? The Effect of Facebook's Targeted Advertisements
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Being categorized by others has strong effects on wellbeing. We care about how we are perceived by others, if others do not see you in the way you perceive yourself this have implications for your wellbeing and self-perception. One way marketers use this is by segmenting. READ MORE