Essays about: "Marilyn Starkenberg"

Found 2 essays containing the words Marilyn Starkenberg.

1. 1. The Importance of Brands : Swedish Generation Y Males and Clothing

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Marilyn Starkenberg; [2015]
   Keywords : Brands; Perception; Clothing; Generation Y; Men; Sweden; Brand Preference;

   Abstract : Brands are an important part of consumers’ lives, and cultural aspects affect how consumers view brands. Though a great depth of research exists on branding and consumer culture, there is a lack of knowledge about Generation Y’s perceptions of clothing in Sweden, and specifically for men, across many countries. READ MORE

3. 2. Customer Engagement & Loyalty Cultivation Through Social Media : A Small Business Perspective

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Marilyn Starkenberg; Jacob Åman; Kristin Magnusson; [2013]
   Keywords : Social Media; Customer Engagement; Customer Loyalty; Mormor Magda’s Därproducerade Glass; Social Media Mar-keting; Small Business;

   Abstract : Background:  Social media is a constantly growing medium for communication that enables companies to interact with current and potential customers. It is of utmost importance that companies learn how to use social media in order to engage their customers, which will lead to greater customer loyalty. READ MORE