Essays about: "Marine Proust"

Found 1 essay containing the words Marine Proust.

  1. 1. Colour trends in Marketing : The case of companies' logos

    University essay from Högskolan i Halmstad

    Author : Marine Proust; Maëlle Di Folco; [2014]
    Keywords : Marketing; Logos; Colours; Values; Culture; Trends;

    Abstract : A good communication is a strategic marketing issue for all companies. This communication can be led through several assets such as logos. A well-built logo allows company’s identification in a world which is surrounded by brands. The logo consists in two key aspects: shape and colour. READ MORE