Essays about: "Mark Gérard"

Found 1 essay containing the words Mark Gérard.

  1. 1. The role of Relationship Marketing for Customer satisfaction in the banking sector

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Sébastien Matagne; Mark Gérard; [2013]
    Keywords : relationship marketing; customer satisfaction; customer trust;

    Abstract : More and more companies are faced with fierce competition; ergo, companies are consistently trying to build a long term relationships with their customer. In addition, a decade ago, relationship marketing gained more and more credibility among the companies and is still a topic of discussion today. READ MORE