Essays about: "Market Entry Strategy theory"

Showing result 1 - 5 of 30 essays containing the words Market Entry Strategy theory.

1. 1. The Challenges of a B2B Market Entry within the Automotive Industry

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Zacharias Rudberg; Oscar Sandelin; [2019]
   Keywords : Strategy Implementation; Market Theory; Strategy; Industrial Business to Business Marketing; Motor Vehicle Industry; Assembly Tools; Market Entry; Customer Relations; Organizational Alignment; Market Strategy; Marketing Organization; Strategiimplementering; Marknadsteori; Strategi; Industriell Business to Business Marknadsföring; Bilindustrin; Monteringsverktyg; Marknadsingång; Kundrelationer; Organisatorisk samstämmighet; Marknadsstrategi; Marknadsorganisation;

   Abstract : This thesis investigates the factors to consider when implementing a business to business market entry strategy within the automotive industry. The aforementioned is conducted through an exploratory case study at a global industrial firm providing a comprehensive range of products and services within the motor vehicle industry. READ MORE

3. 2. Analysing Competition Barriers for the Aftermarket : The Case of Volvo Cars’ Air Filter

   University essay from KTH/Industriell Management

   Author : Daniel Ginzburg; Dennis Melin; [2018]
   Keywords : Competition barriers; Entry barriers; Aftermarket; Automotive; Air filter; Competitive strategy; Competition deterrence; Will fitters; Konkurrenshinder; Barriärer; Eftermarknad; Fordon; luftfilter; konkurrensstrategi;

   Abstract : Original equipment manufacturers (OEMs) spend plenty of resources in developing products and establishing a profitable market. This includes time-consuming investigations, costly research and development processes, as well as a great deal of risk-taking. READ MORE

4. 3. Exploratory study of market entry strategies for digital payment platforms

   University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

   Author : Anna Marcinkowska; [2018]
   Keywords : Market entry; strategy; digital payment platform; platform; network effects; first mover; late entrant; early follower; klarna; swish; paypal; seqr; wywallet; homing costs; switching costs; internationalization; bankid; bank-id; cashless society; timing of entry; one-sided; two-sided; multi-sided; NFX; cross-side; cross side; same-side; same side; subsidy-side; subsidy side; money-side; money side; secondary data analysis; degrees of navigation; navigational degrees; content; cognitive load; application; mobile payment; mobile wallet;

   Abstract : The digital payment industry has become one of the fastest evolving markets in the world, but in the wake of its rapid advancement, an ever increasing gap between academic theory and the actual reality of this market widens - and especially so when it comes to entry theory. It is widely acknowledged that the world is moving towards an ever more homogeneous economy, but despite the fact that payment preferences differ greatly from country to country - research on this subject continues to revolve mainly around localized efforts. READ MORE

5. 4. Expectations vs Reality: The Luring of the Red Dragon : The study of the Chinese institutional environment as perceived by Swedish SMEs

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Dasa Fridrichova; Elizabeth Pritchard; [2017]
   Keywords : Institutional theory; Institutional influence; Institutions; Perception; Swedish SMEs; Production costs; SME Internationalization; Entry modes.;

   Abstract : Since the expansion of globalization, and the opening up of the Chinese market in particular, over the last 15 years or so, Swedish SMEs have had to face increasing international competition for market share of their products and skills. In order to compete successfully, Swedish SMEs are increasingly looking to establish manufacturing units in Asian and other countries, which offer the prospect of lowering production costs and thereby increased profits. READ MORE

6. 5. Co-creation as a Market Entry Strategy : Key areas to consider when entering a market by co-creating digital HR-tools

   University essay from KTH/Industriell Marknadsföring och Entreprenörskap

   Author : Linnea Ahlgren; Ahlstrand Rebecca; [2017]
   Keywords : Market entry strategy; co-creation; human resources; human resource management; network approach; strategic alliance; early stage company; business strategy; product development; digitalization; Marknadsinträdesstrategi; co-creation; personalfrågor; personalavdelning; network approach; strategisk allians; nyföretagande; affärsstrategi; produktutveckling;

   Abstract : Due to digitalization, companies face a wide range of opportunities and challenges when it comes to attracting, recruiting and retaining talents. To meet these, companies need to present and achieve originality regarding values and corporate culture. One possible solution to this may be customized Human Resource tools. READ MORE