Essays about: "Market entry mode"

Showing result 1 - 5 of 121 essays containing the words Market entry mode.

1. 1. Born digital firms entry mode in foreign markets

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Simity During Mosetta; Elmeida Rezniqi; [2023-06-28]
   Keywords : ;

   Abstract : The development of digitalization has led to the emergence of a new type of firm, born digital firms. However, how these firms enter a foreign market is not well researched by scholars within the field of entry mode theory in international business. READ MORE

3. 2. Africa’s Readiness to Welcome Foreign Businesses : A study of Multinational Corporations (MNC) market selection and choice of entry into Emerging Frontier Markets in Africa (EFMA)

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Aiseosa Racheal Oshodi; [2023]
   Keywords : Emerging Frontier Market in Africa; Emerging Market; Frontier Market; Choice of Entry Mode; Multinational Corporation MNC ; Internationalization Strategy; Market Selection.;

   Abstract : The internationalization strategies of multinational corporations (MNCs) in emerging frontier markets in Africa (EFMA) have become a subject of growing interest due to the region's dynamic economic landscape and untapped potential. This study aims to identify the factors affecting MNCs' market selection and mode of entry into EFMA. READ MORE

4. 3. Navigating the Land of Opportunity : How US Host Country Conditions and Firm Internal Factors Shape Internationalization Strategies of Swedish Firms

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Carl Hedberg; Christian Villasana; [2023]
   Keywords : Entry Modes; Internationalization; Internal Factors; Host Country Conditions; Entry Mode Strategy; Dissemination Risk; Control; Resource Commitment; Culture; Market Attractiveness; Legal Environment; Uncertainty;

   Abstract : Multinational corporations (MNCs) encounter intricate challenges as they expand their global presence, which demands strategic decision-making. The selection of an entry mode significantly impacts various aspects of a firm's operations, stakeholder relationships and long-term performance. READ MORE

5. 4. Digitalization as a tool in advanced business services’ SMEs’ internationalization

   University essay from Göteborgs universitet/Graduate School

   Author : Elena Valerieva Pramatarova Grujić; [2022-07-05]
   Keywords : Advanced Business Services ABS ; Cultural and Physical Distance; digital maturity; digitalization; Internationalization Theories and Foreign Market Entry; Small-and-Medium-Sized Enterprises SMEs ;

   Abstract : This thesis focuses on the manner digital technologies integrated in ABS SMEs enable internationalization and further, their influence on the choice of a cross-border entry mode of the firm. Aiming better understanding of the subject, a research question related to the ABS SMEs’ usage of digital technologies and triggers to internationalization, cross-border entry modes and factors related was formulated. READ MORE

6. 5. Development of an International Expansion Framework for Transportas a Service Start-ups : Empirical Review in the German Transport Market

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Gregor Lamprecht; Timo Huber; [2022]
   Keywords : Transport as a Service; Internationalisation; Market Entry; International Expansion; Expansion Framework; Transport Industry; Road Freight Industry; Growth Strategy; Servitization; Transport as a Service; Internationalisering; Marknadsinträde; Internationell expansion; Expansionsram; Transportbranschen; Vägfraktbranschen; Tillväxtstrategi; Servitization;

   Abstract : With the transport sector being one of the major contributors to global CO2 emissions and a projected growth of emissions by another 16 percent until 2050, the need for new innovative and sustainable solutions for the transport industry arises. These endeavours are what emerging start-up enterprises want to deliver with their novel Transport as a Service business model. READ MORE