Essays about: "Market-driving approach"

Found 3 essays containing the words Market-driving approach.

  1. 1. Sustainable retailing - In-store display of ecological products

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Johanna Bardeman; Emelie Winroth; [2015]
    Keywords : In-store marketing; product displays; consumer behavior; ecological products; market driving retailers; consumer information;

    Abstract : In what ways can retailers influence consumers to purchase more ecological food products by using product displays? The purpose of this paper is to investigate and create a better understanding of in what ways retailers can influence consumers to buy more ecological products, by using instore product displays. We have used a qualitative approach were we performed an experiment in-store regarding product displays, and also observed the consumer behavior. READ MORE

  3. 2. Who’s the driver and who’s the passenger in the luxury industry? : a study of how internal factors influence a company’s marketing strategy

    University essay from Sektionen för hälsa och samhälle

    Author : Caroline Gleerup; Linn Nordqvist; [2013]
    Keywords : Market orientation; market driven approach; market driving approach; internal factors; structure; financial resources; organizational culture; luxury industry;

    Abstract : Today, it is important for companies to deliver superior customer value in order to be successful on the market. There are two different ways of achieving this advantage; a company can either follow a market driven approach or a market driving approach. READ MORE

  4. 3. The Interrelationship ofthe Market-Driving Approachand the Organizational Culture : A qualitative study of the market-driving companies

    University essay from Handelshögskolan vid Umeå universitet

    Author : Phansamon Gansuwan; Athipa Siribunluechai; [2011]
    Keywords : Market-orientation; Market-driving approach; Organizational culture; Transformational leadership; IKEA Thailand; Land and Houses;

    Abstract : Thee market-driving approach has been cited by several business academic scholars (Jaworski,Kohli, & Sahay, 2000; Carpenter, Glazer, & Nakamoto, 2000; Kumar, Scheer, & Kotler, 2000;Harris & Cai, 2002; Hills & Sarin, 2003; Carrillat, Jaramillo, & Locander, 2004; Schindehutte,Morris, & Kocak, 2008) as a significant approach of the market-oriented company that canprovide a sustainable competitive advantage. Moreover, the organizational cultures developed bythe transformational leadership behavioral style are likely to play an important role in themarket-driving approach (Carrillat et al. READ MORE