Essays about: "Marketing Communication ....."
Showing result 1 - 5 of 895 essays containing the words Marketing Communication ......
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1. Viral Attraction: Incongruency in Job Adverts on Social Media
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Organizations are facing increasing challenges when it comes to securing talent. Harsh competition and a young generation more inclined to bargain means more activities to stand out and become an attractive employer. READ MORE
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2. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan
University essay from Högskolan i Gävle/Avdelningen för ekonomiAbstract : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. READ MORE
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3. Participation, Empowerment and Power Dynamics in the Digitalisation of Agriculture in Sub-Saharan Africa; Ethnographic Research on the Smallholder Farmers’ Use of Mobile Platforms for Agricultural Development in Kenya
University essay from Göteborgs universitet/Institutionen för globala studierAbstract : Information and Communication Technologies, such as mobile phones, are hoped to contribute to rural development and poverty alleviation in Sub-Saharan Africa. Based on that mobile platforms bundle diverse digital services, including financing, marketing, and value chain management, they are supposed to be of support to smallholder farmers. READ MORE
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4. A FUTURE WITHOUT THIRD-PARTY COOKIES A study of how Swedish small and medium-sized marketing agencies are affected by the loss of third-party cookies and how potential change strategies are communicated.
University essay from Institutionen för tillämpad informationsteknologiAbstract : For years, digital communicators have taken advantage of the phenomena of third-party cookies to help understand online user behavior in order to produce personalized advertising. The increased discussion of user integrity has led to new privacy regulations and the largest web browsers have therefore banned third-party cookies or plan to remove them in the near future. READ MORE
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5. Long, Long Time : An Examination of Identity and Status Connected to Scenography in the Tv-Series The Last of Us (2023)
University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Abstract : This study examines cinematic storytelling by looking at screenshots from episode three of the tv-series The Last of Us (2023). The purpose is to illustrate how scenography in the chosen material can represent meaningful concepts about the main character's identity and statues. READ MORE