Essays about: "Marketing Communication in the Hotel Industry"
Showing result 1 - 5 of 6 essays containing the words Marketing Communication in the Hotel Industry.
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1. Barriers to adopting mobile access solutions in hospitality organizations.
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : This study aims to investigate factors that affect the attitudes towards mobile access control solutions among decision-making units (DMUs) in hospitality organizations in Finland to identify perceived benefits and barriers to adoption of mobile solutions. The first mobile access control solution was introduced in the early 2000s and is used successfully in, for example, public transport and in offices. READ MORE
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2. Using social marketing to trigger water saving behaviour in hotels - a case study of a towel programme in Greece
University essay from Lunds universitet/Internationella miljöinstitutetAbstract : Water scarcity is one of the environmental issues, which societies face nowadays. The demand for water in popular tourist destinations, in areas that are already subject to limited natural water resources, compounds the problem. READ MORE
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3. Approaching Future Customer using Technological Advance in Hotel Industry
University essay from Lunds universitet/Institutionen för tjänstevetenskapAbstract : The purpose of the paper is to draw attention to the technological advance and its impact on marketing strategies in the hospitality industry. It examines the development of the profile of future consumers and their relationship towards technology. READ MORE
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4. Approaching Future Customer using Technological Advance in Hotel Industry
University essay from Lunds universitet/Institutionen för tjänstevetenskapAbstract : The purpose of the paper is to draw attention to the technological advance and its impact on marketing strategies in the hospitality industry. It examines the development of the profile of future consumers and their relationship towards technology. READ MORE
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5. Controlling Word-of-Mouth : A qualitative study of the hotel industry in the region of Jönköping
University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)Abstract : Som människa i dagens samhälle blir man, varje dag, exponerad av ett mycket stort antal marknadsföringsbudskap i form av annonser och reklam, ett antal som är omöjligt för en enskild individ att ta in. Företag har därför svårt att nå ut till sina segment utan att spendera stora resurser på sin marknadsföring. READ MORE