Essays about: "Marketing Strategy 4ps"

Showing result 1 - 5 of 6 essays containing the words Marketing Strategy 4ps.

1. 1. Small enterprises’ marketing strategy in the digital era : A study of hotels in Sweden

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Tobias Pettersson; Daniel Tadesse; [2019]
   Keywords : Marketing Mix; Hotel Industry; Digitalization; Social Media Marketing; Customer Satisfaction.;

   Abstract : Aim: The aim of this study is to explore small enterprises’ marketing strategy and the digital tools that can improve their odds in the market against competitors and gain competitive advantage. Method: Qualitative study was conducted using primary and secondary data for this study, where primary data was collected through ten semi-structured interviews. READ MORE

3. 2. Marknadsföring i etiska företag : en fallstudie av The Smiling Group AB

   University essay from SLU/Dept. of Economics

   Author : Linnea Göransdotter; Rasmus Sjögren; [2017]
   Keywords : Fairtrade; etiska företag; marknadsföring; marknadsföringsmix; marknadsmix; 4P-modellen; P-modellen;

   Abstract : Marknadsföring är viktigt för att kommunicera hur ett företag skapar och kan leverera värde. Ett vanligt sätt för företag att marknadsföra sig är genom 4P-modellen där fokus ligger på produkt, pris, plats och påverkan. Ett annat sätt för företag att kommunicera sitt värde är genom olika märkningar. READ MORE

4. 3. A Research On Consumers’ AttitudesTowards Marketing : The case of Vietnam

   University essay from Handelshögskolan vid Umeå universitet (USBE); Handelshögskolan vid Umeå universitet

   Author : Thien Thanh Phan Nguyen; Quynh Mai Tran; [2011]
   Keywords : consumer sentiment; macro marketing; Vietnam;

   Abstract : The purpose of this paper is to present an alternative perspective of marketing, which is lookingat the concept from a macro point of view, with a chosen country-Vietnam. There are three maingoals that this investigation strives to achieve. READ MORE

5. 4. How to obtain Marketing Advantage for Corporation? : A case study of SuperMap Europe

   University essay from Institutionen för ekonomi

   Author : Li Wang; Xin Xiong; [2009]
   Keywords : SuperMap Europe; Marketing; Brand Management;

   Abstract : This master’s thesis was carried out at SuperMap.SuparMap is a Chinese company supplying the Geographic Information System (GIS)software and service. It is leading the way in GIS research. The product of SuperMapis called SuperMap GIS applied by lots of government agencies, schools, andorganizations. READ MORE

6. 5. Brand Building of Born Globals

   University essay from Företagsekonomiska institutionen

   Author : Jesper Cederäng; Markus Norberg; [2008]
   Keywords : Keywords: Brand-building; Branding Strategies; Born Globals; 4Ps;

   Abstract : Abstract The purpose of this thesis was to increase the understanding of two early internationalizing firms (Born Globals) brand building efforts. By performing case studies on these companies we wished to discover similarities and differences in their marketing efforts. READ MORE