Essays about: "Marketing Thesis related to Internet Marketing"

Showing result 1 - 5 of 29 essays containing the words Marketing Thesis related to Internet Marketing.

  1. 1. Convicted marketing content containing sexual depiction : An empirical study of social media platforms after a scandal's occurrence

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Elin Månsson; Gülay Edin; [2023]
    Keywords : Social media marketing; content analysis; sexual marketing; gender discrimination; scandals in marketing; Marknadsföring i sociala medier; innehållsanalys; sexuell marknadsföring; könsdiskriminering; skandaler inom marknadsföring;

    Abstract : Title: Marketing content containing sexual depiction.- An empirical study of social media platforms after a scandal's occurrence. READ MORE

  3. 2. DO CONSUMERS BELIEVE EACH OTHER ONLINE? : A study of how consumers assess credibility of brand-related UGC

    University essay from Umeå universitet/Företagsekonomi

    Author : Rebecca Ketola; Sandra Norrman; [2019]
    Keywords : UGC; brand-related UGC; user-generated content; consumer-generated content; consumer power; consumer response; e-WOM; brand perception; co-creation; brand communication; UGC marketing; brand management; communication process; credibility;

    Abstract : With the gradual rise of Web-2.0 based platforms, Internet users were given the possibility to interact with each other in virtual communities. READ MORE

  4. 3. Towards a world of influencers: Exploring the relationship building dimensions of Influencer Marketing

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Ann-Sofie Gustavsson; Arij Suleman Nasir; Sarvinoz Ishonova; [2018]
    Keywords : Influencer Marketing; Relationship Building; Social Media Influencers; Social Media Marketing;

    Abstract : Background The emergence of the Internet, and in particular social network sites, has led to the appearance of new powerful actors, i.e. Social Media Influencers, with the power to persuade their audience. This introduced a middleman in the company-consumer relationship and a new stakeholder to build relationships with. READ MORE

  5. 4. Swedes only hate queue jumpers they don't know : A description of brand attitudes on Google's SERPs

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ebba Fils; Clara Harrison; Mathilda Nilsson; [2018]
    Keywords : Attitudes; ABC-model; branding; Google; SEM; search engine; paid advertising on SERP;

    Abstract : Background: The Internet has developed the world of advertising by giving advertisers the possibility to track specific patterns among their consumers, which shows how consumers are clicking on online advertisements and what translates into sales for the brand. Lately, companies have actively starting to make use of search engines marketing (SEM). READ MORE

  6. 5. Privacy online: Exploring consumers’ evaluation of privacy issues in relation to personalised advertisement when buying online

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Marek Cvach; Menal Sanna Kahsay; Micaela Shamoun; [2018]
    Keywords : online shopping; personalised advertisement; privacy issues; consumer behaviour online;

    Abstract : Background The development of the Internet has changed the direction of advertising. Personalised advertising has emerged as the most effective and most profitable form of advertisement. READ MORE