Essays about: "Marketing audit case study"
Showing result 1 - 5 of 8 essays containing the words Marketing audit case study.
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1. Key success factors for turning a high technology startup into a commercial success: A case study of a semiconductor startup
University essay from Lunds universitet/ProduktionsekonomiAbstract : While there have been numerous research papers defining and discussing high technology startup success, there is a lack of unity what the recipe for success is. Due to lack of market orientation being one of the most common reasons for startup failure, combined with the essentiality of having a strong technology base in a high technology environment, there is an interest to study their intersection also due to confine previous research in this area. READ MORE
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2. Food supply chains and social change in the Global South : a case study of a Swedish food retailer
University essay from SLU/Dept. of Urban and Rural DevelopmentAbstract : Corporations have used the concept of Corporate Social Responsibility (CSR) for many years. The literature around CSR is viewing it from a very critical perspective, due to its connection to marketing activities from corporations. READ MORE
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3. A Security and Privacy Audit of KakaoTalk’s End-to-End Encryption
University essay from KTH/Skolan för elektro- och systemteknik (EES)Abstract : End-to-end encryption is becoming a standard feature in popular mobile chat appli-cations (apps) with millions of users. In the two years a number of leading chat apps have added end-end encryption features including LINE, KakaoTalk, Viber, Facebook Messenger, and WhatsApp. READ MORE
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4. Increased use of marketing in the audit industry : Effect on independence price and quality
University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakultetenAbstract : Background: The concept of marketing is quite new to the audit industry, prior to 1978 all marketing of audit services were strictly forbidden. In 2010, the statutory audit was abolished in Sweden forcing auditors to market their services to convince their clients that they still should hire an auditor. READ MORE
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5. Value selling strategy - Case study of ESAB Brazil
University essay from Göteborgs universitet Institutionen för kulturgeografi och ekonomisk geografi; Göteborgs universitet Institutionen för kulturgeografi och ekonomisk geografiAbstract : Executive summary The purpose of this thesis is to describe the value selling strategy and its impact on the sales development of ESAB Brazil. Central questions have been focusing on the influence of the value selling strategy on sales representatives of ESAB Brazil and on ESAB Brazil’s customers as well as on identifying factors for further development of the value selling strategy. READ MORE