Essays about: "Marketing in KIBS"

Found 3 essays containing the words Marketing in KIBS.

  1. 1. Product-Service Systems for Small and Medium-Sized Manufacturers: The Role of External Partnerships

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Pedro Scherma de Carvalho; [2023]
    Keywords : Product-Service System; Collaboration; Partnership; Barriers; Small and Medium-Sized Manufacturers;

    Abstract : The current patterns of consumption are threatening the availability of natural resources. These natural resources, such as raw materials and biomass, are critical for different economic activities. ProductService System (PSS) has received attention as a solution to drive resource efficiency by extending the life cycle of products. READ MORE

  3. 2. D i g i t a l i z a t i o n a n d N e w B u y e r B e h a v i o r i s C h a n g i n g B 2 B R e l a t i o n s h i p M a r k e t i n g

    University essay from Lunds universitet/Produktionsekonomi

    Author : Tobias Olsson; Emil Uhlin; [2015]
    Keywords : Information; relationship marketing; content marketing; cross-sales; marketing automation; lead scoring; predictive analysis; data-driven analysis; buyer insight.; Technology and Engineering;

    Abstract : Problem definition: The increasingly informed customer will lead to an even greater demand for expertise and knowledge of marketers. Firms need to find new ways to utilize the informed customer as a co-creator of value by more proficiently analyzing behavior, both online and offline. READ MORE

  4. 3. Are Engineering Consultancies Really That Different? : A Customer Perspective

    University essay from KTH/Entreprenörskap och Innovation

    Author : Tomas Uzdanavicius; [2013]
    Keywords : engineering consultancies; marketing in engineering consultancies; KIBS; Marketing in KIBS; marketing in services; services marketing; marketing; photo elicitation method; photo elicitation; grontmij; sweco; wsp; ramboll; tyrens; af; cowi;

    Abstract : The thesis is concerned with clients’ perspective towards large engineering consultancies. Thecore aim of this work is to understand what client evaluates when trying to define how engineering consultancies are different from each other. To understand this area, theories of marketing and branding in professional service industry will be analyzed. READ MORE