Essays about: "Marketing in the Banking sector"

Showing result 1 - 5 of 13 essays containing the words Marketing in the Banking sector.

1. 1. Optimizing Digital Transformation : Strategies for Private Banking in the Age of Technology

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Rasmus Jämterud; Henrik Widell; [2024]
   Keywords : Private banking; Digital tools in banking; Banking industry trends; Relationship marketing; Technology acceptance model TAM ; Customer experience management CEM ;

   Abstract : This thesis delves into the digital transformation of private banking, emphasizing the challenge of balancing technology with the personalized service that high-net-worth clients expect. Employing frameworks like Relationship Marketing, the Technology Acceptance Model, and Customer Experience Management, it examines the integration and impact of digital tools on client relationships and operational efficiency in private banking. READ MORE

3. 2. Impact of relationship marketing on customer loyalty in banking sector of UK.

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Hasanul Banna; Naseef Rahman; [2020]
   Keywords : Relationship marketing; Customer loyalty; Customer retention; Banking sector; Uncertainty aspects;

   Abstract : Banking sector is one of the largest sectors dealing with individual customers directly and in fact the success and profitability of company is also based on the number of customer base and their level of transactions. The current banking industry is under immense pressure because now the customer switching is quite common but the banks are still trying to sustain their customer base by managing the customer loyalty program through effective customer relationship management. READ MORE

4. 3. Corporate customer loyalty within the banking sector: The case of SEB

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Sofia Björk; [2015]
   Keywords : Marketing strategy; Customer loyalty; Digitalization; Decision-making; Service Quality; Marknadsstrategier; Kundlojalitet; Digitalisering; Beslutstagande; Servicekvalitet;

   Abstract : Abstract Background: The financial sector is under constant development and the massive digitalization has changed the banking sector. The banking industry is nowadays characterized by self-service solutions and customers can solve their problems from everywhere and at any moment. READ MORE

5. 4. Enhancing trust online A cross Bsectional study on users judgments of online bank websites in Germany

   University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

   Author : Gabi Martin; Joakim Jonasson; [2014]
   Keywords : trust; risk; website interaction factors; online bank; judgments; intuition; reasoning; Germany;

   Abstract : Background: One the latest developments in the banking sector are online banks, which provide their services only online while physical offices are not available. Market research conducted in Germany, have shown that Germans are hesitating to adopt to the digital offered banking services. READ MORE

6. 5. The role of Relationship Marketing for Customer satisfaction in the banking sector

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Sébastien Matagne; Mark Gérard; [2013]
   Keywords : relationship marketing; customer satisfaction; customer trust;

   Abstract : More and more companies are faced with fierce competition; ergo, companies are consistently trying to build a long term relationships with their customer. In addition, a decade ago, relationship marketing gained more and more credibility among the companies and is still a topic of discussion today. READ MORE