Essays about: "Marketing pricing analysis"

Showing result 11 - 15 of 32 essays containing the words Marketing pricing analysis.

1. 11. Underwriting Syndicate Structure and the Bookbuilding Pricing Mechanism: Evidence from IPOs in France, Germany, Italy, and the UK

   University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

   Author : Pavels Osipovs; [2018]
   Keywords : Initial public offering; Underwriting syndicate; Bookbuilding; Information production; Bargaining power;

   Abstract : In this thesis, I study the impact of underwriting syndicate structure on the bookbuilding pricing mechanism based on a sample of 1,013 IPOs in France, Germany, Italy, and the UK between 1995 and 2010. More specifically, I examine whether the numbers of bookrunners and co-managers in underwriting syndicates are positively related to both the capability of bookbuilding to produce information about investor demand and the bargaining power of issuers to negotiate on higher filing price revisions. READ MORE

3. 12. The relationship of internal, social and external determinants towards the green purchase intention of German Generation Y for fast moving consumer goods

   University essay from Högskolan Dalarna/Företagsekonomi

   Author : Svenja Bouwmann; Ilona Schnieder; [2017]
   Keywords : German Generation Y; green marketing; purchase intention; internal; social and external determinants; FMCGs;

   Abstract : Purpose – The purpose of this thesis is to test the relationship of internal and social determinants (environmental attitude, social/subjective norms and perceived behavioural control) as well as external determinants (green marketing tools) towards the green purchase intention of German Generation Y for fast moving consumer goods (FMCGs). Design/methodology/approach – An online questionnaire was distributed to people of the German Generation Y (aged between 21 and 37) using non-probability sampling by means of volunteer and convenient sampling. READ MORE

4. 13. Pricing Single Malt Whisky : A Regression Analysis

   University essay from KTH/Matematisk statistik

   Author : Sanna Bjartmar Hylta; Emma Lundquist; [2016]
   Keywords : ;

   Abstract : This thesis examines the factors that affect the price of whisky. Multiple regression analysis is used to model the relationship between the identified covariates that are believed to impact the price of whisky. The optimal marketing strategy for whisky producers in the regions Islay and Campbeltown are discussed. READ MORE

5. 14. Discounts as a marketing tool for attraction and retention of customers in e-commerce through the example of a comparative analysis of the specificity of fashion e-shops in Russia and Sweden

   University essay from Akademin för textil, teknik och ekonomi

   Author : Elena Ilicheva; [2015]
   Keywords : specificity of fashion e-shops in Russia and Sweden; discounts as a marketing tool; price policy in fashion e-commerce; online promo;

   Abstract : This study provides a comparative analysis of pricing promotions, which create an incentive to buy in Russian and Swedish fashion e-shops. The aim of this work is to determine the national differences in sales promotions used in e-commerce in these countries. READ MORE

6. 15. Development of innovative functional pet food products - a compilation of relevant knowledge for industry actors

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lovisa Bengtsson; Gunnel Bildt; Julia Skäremo; [2015]
   Keywords : functional foods; innovation; pet food; product development; Technology and Engineering;

   Abstract : Problemställning: Ändringar i EU:s lagstiftning har på senare tid förändrat mervärdesmatsbranschen genom att skärpa kraven för påståenden till konsumenter. Samtidigt har mervärdesprodukter växer för husdjur ökat. READ MORE