Essays about: "Marketing spends"

Showing result 1 - 5 of 6 essays containing the words Marketing spends.

  1. 1. Instagram Followers as Social Wealth: How having more vs less impact consumers' well-being and relationships

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Stina Lönnkvist; [2019]
    Keywords : Marketing; Consumer Behavior; Priming; Social Media; Instagram;

    Abstract : In 2019, Instagram passed one billion monthly users worldwide, and an average US user spends 53 minutes per day on the application. Numerical constructs such as followers are clearly displayed on consumers' user accounts, communicating what can be interpreted as a form of social wealth. READ MORE

  3. 2. Brand Avoidance : A study focusing on Marketing Communication within the Sportswear Industry in Sweden

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Anna-Sara Holmström; Therese Almqvist; Moa Forsberg; [2016]
    Keywords : Brand Avoidance; Anti-consumption; Advertising; Marketing Communication; Sportswear Industry;

    Abstract : Background Until today, branding in positive forms has been widely researched. It has been studied why consumers choose certain brands and how companies can increase brand loyalty. On the other hand, literature lacks studies on negative branding, which now becomes more interesting to gain more knowledge about. READ MORE

  4. 3. “Cooperation and Adaptation are the basis for a : A study of cooperation and segmentation

    University essay from Handelshögskolan vid Umeå universitet

    Author : Olga Beliavskaia; [2008]
    Keywords : Tourism; Cooperation; Segmentation; Västerbotten County;

    Abstract : According to the latest UNWTO World Tourism Barometer the first six months of 2007 have again shown an unexpected growth in the global tourism with the increase of 6 % in Europe compared with the year before. Swedish politicians have started to see tourism as an opportunity and in an investigation made 2006 showed that eighty percent of the Swedish municipalities gave priority to tourism as an industry. READ MORE

  5. 4. Havremalt : relansering av en hälsokostprodukt

    University essay from SLU/Dept. of Economics

    Author : Piotr Stepinski; Karl Junggren; [2007]
    Keywords : hälsokost; relansering; positionering; köpvanor; informationssökning;

    Abstract : Launching and marketing a health food product is associated with larger problems than a launch of a traditional food product. There are several sales channels that can be used for a health food product, for example the product can be sold as a traditional food product, natural health food product or as a prescription drug. READ MORE

  6. 5. Indirect Management Consulting : MBA thesis in marketing

    University essay from Institutionen för ekonomi

    Author : Fredrik Skålén; [2007]
    Keywords : Management consulting; change management; e-learning; operations management; consultancy; work organization;

    Abstract : Indirect Management Consulting (IMC) is a new concept within organizational change management consulting. The basic principle is to make the client more active in the change effort compared to conventional management consulting where the consultant actively drives the change. READ MORE