Essays about: "Marketing thesis Mobile"

Showing result 1 - 5 of 73 essays containing the words Marketing thesis Mobile.

  1. 1. Participation, Empowerment and Power Dynamics in the Digitalisation of Agriculture in Sub-Saharan Africa; Ethnographic Research on the Smallholder Farmers’ Use of Mobile Platforms for Agricultural Development in Kenya

    University essay from Göteborgs universitet/Institutionen för globala studier

    Author : Álvar González Bujedo; [2023-02-09]
    Keywords : ICT; Digital Services; Rural Development; Economic Growth; Poverty Alleviation; Social Practice Theory; Site Analysis; Participant Observation.;

    Abstract : Information and Communication Technologies, such as mobile phones, are hoped to contribute to rural development and poverty alleviation in Sub-Saharan Africa. Based on that mobile platforms bundle diverse digital services, including financing, marketing, and value chain management, they are supposed to be of support to smallholder farmers. READ MORE

  3. 2. Personalized marketing: Do consumers create their own advertisement? : A qualitative study of how consumers experience personalized marketing messages designed using their private mobile data.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Mina Carlsson; Maria Arvidsson; Iris Qvennerberg; [2021]
    Keywords : Mobile Marketing; Personalized Marketing; Private Data; Privacy Issues; Experienced Emotions;

    Abstract : Background: Companies collect private data about consumers for marketingpurposes. Mobile devices provide marketers with valuable insights intoconsumers' hyper-context information concerning specific consumersituations such as location, time, and environment. READ MORE

  4. 3. Why Recommend Cashless - A Quant Study Exploring The Determinants of The Intention To Recommend Mobile Payment System

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sana Rehman; Amna Asad; [2021]
    Keywords : Mobile payment system; word-of-mouth; recommendation intention; cashless payments; technology spread; Business and Economics;

    Abstract : The purpose of this thesis is to explore antecedents of recommendation intention for the mobile payment system. The research design was cross-sectional, thus allowing to make associations and patterns. Further, structural equation modeling is used to analyze the relationships between the antecedents and intention formation. READ MORE

  5. 4. Value co-creation in a digital world : A case study on a Swedish online retailer implementing value co-creation

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Tim de Verdier Below; Florian Istrefi; Arvid Karlefors; [2020]
    Keywords : value creation; value co-creation; relationship marketing; marketing; mobile commerce; electronic commerce; social commerce.;

    Abstract : Background: In the past, the majority of products were sold in the retail industry through physical stores, making it possible for customers to interact and be personal with the retailers. The development of technology has made retailers move their operations to an online environment. READ MORE

  6. 5. Machine Learning Based Modulation and Coding Scheme Selection

    University essay from Lunds universitet/Institutionen för elektro- och informationsteknik

    Author : Michel Chamat; Bersi Dimitrios Kodra; [2019]
    Keywords : Machine Learning; ML; Modulation and Coding Scheme; MCS; Scheduler; Scheduling; Technology and Engineering;

    Abstract : In wireless communication, resources like bandwidth and energy are scarce and extremely valuable, any system should serve as many users as possible while preserving high Quality of Service (QoS) for the best user experience. Accordingly, the Base Station (BS) has the responsibility to optimally schedule its resources to the users based on the available information. READ MORE