Essays about: "Marknadsstrategier"
Showing result 1 - 5 of 14 essays containing the word Marknadsstrategier.
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1. "This is my favorite beauty product… Do you like it too?” : A quantitative study on the user's interaction on beauty brands' Instagram account and how the presence of an influencer effect it.
University essay from Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)Abstract : Looking at earlier studies and previous research in influencer marketing and parasocial relations between influencers and their followers, many of them are studying influencers in other countries such as Singapore and not in Sweden. This is a research gap we want to fill, which is why this study is focusing on Swedish influencers. READ MORE
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2. How to Stimulate the Sales of Liquefied Natural Gas Vehicles - A Case Study in Belgium
University essay from Lunds universitet/Miljövetenskaplig utbildningAbstract : Liquefied Natural Gas is a clean and lower carbon alternative to diesel in the heavy road transport sector. It is established as a system in Netherlands and is in the preliminary phase in Belgium with three existing LNG filling stations. READ MORE
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3. The Effect of Social Media on the Numbers of Streams of Unsigned Artists’ Music
University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)Abstract : Social media has provided a way for music artists to reach many people with their music, without having to rely on record labels to perform marketing tasks. Most previous research within the area has focused on how already established music artists can use social media as part of their marketing strategies and how digital technologies have transformed the music industry. READ MORE
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4. Marketing Mix Modelling from the multiple regression perspective
University essay from KTH/Matematisk statistikAbstract : The optimal allocation of the marketing budget has become a difficult issue that each company is facing. With the appearance of new marketing techniques, such as online advertising and social media advertising, the complexity of data has increased, making this problem even more challenging. READ MORE
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5. Circular economy – the way to a more sustainable urban environment? A study of how conversion and a circular economic business model can benefit the aspects of sustainability
University essay from KTH/Fastigheter och byggandeAbstract : Today there is a global growing discourse regarding sustainability and the need for ecological responsibility. This in combination with the high level of shortage of accommodation on the market in Sweden and Stockholm, which is the geographically limitation of this study. READ MORE