Essays about: "Maryam Javanmashmool"

Found 2 essays containing the words Maryam Javanmashmool.

1. 1. Addressing the Barriers to Regional Electric Vehicle Projects through Stakeholder Engagement

   University essay from Blekinge Tekniska Högskola/Sektionen för ingenjörsvetenskap

   Author : Kareisa Hidy; Maryam Javanmashmool; Nathalie Nathe; [2012]
   Keywords : Stakeholder Engagement; Best Practice; Electric Vehicle Projects; Framework for Strategic Sustainable Development; Systems Perspective; Project Management;

   Abstract : The transport sector is making slow progress towards sustainability, particularly given the urgency and scale of the sustainability challenges associated with the sector and the number of solutions that exist. This thesis uses a three-phase research methodology to identify and provide guidance to help address the barriers preventing the expansion of one of the most rapidly growing transportation alternatives: electric vehicles. READ MORE

3. 2. Brand Value Creation Through Stakeholders

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Irfan Ameer; Maryam Javanmashmool; Amir Javanmashmool; [2010]
   Keywords : brand value creation; stakeholders role in brand value; new branding techniques; PSO; stakeholders brand value model; richard jones model; power of stakeholders;

   Abstract : In this modern era of marketing, brand management is the widely discussed topic and has proved its importance in the 21st century. In the past, brand value was mainly associated with the customers only. However, recent researchers identified its importance into non- customer areas. READ MORE