Essays about: "Masculinity and Femininity in advertising"

Found 3 essays containing the words Masculinity and Femininity in advertising.

  1. 1. Cultural Influence in Advertising : A Comparative Analysis of IKEA’s Video Advertising in Sweden and Japan

    University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Author : Annika Reitz; [2018]
    Keywords : Culture; Cross-cultural Research; Advertising; Marketing; Standardization; Adaptation; Hofstede;

    Abstract : International marketing activities have a great impact on the prosperity and competitiveness of multinational companies (Akgün, Keskin, & Ayar, 2014). That is why the design of marketing activities is especially important. Researchers claim for cultural sensitivity. READ MORE

  3. 2. Men and their perception of gender stereotypes used in print advertisements

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Christina Freisleben; Nora Hesse; [2015]
    Keywords : gender stereotypes; traditional stereotypes; masculinity; femininity; advertising; perceptions; Business and Economics; Social Sciences;

    Abstract : This thesis deals with the question of how men perceive the usage of gender stereotypes in print advertisements. After reviewing existing literature in the field of gender stereotypes and their utilization in advertisements, a research gap has been identified in two areas: male gender stereotypes and perception of advertisements. READ MORE

  4. 3. Culture & Advertising : How masculinity or femininity of a culture is influencing the consumers’ responses on the gender appearance in advertisements?

    University essay from Handelshögskolan vid Umeå universitet

    Author : Marlin Sadek-Endrawes; [2008]
    Keywords : culture; marketing; advertising; gender; masculinity; femininity;

    Abstract : Everybody has seen advertisements in his/her life even if this person is never watching television or listening to radio. However, an average person watches television 1 to 4 hours per day. In these hours of watching television, there is a big probability that this person will see an advertisement. READ MORE