Essays about: "Master Thesis in customer relationship"

Showing result 1 - 5 of 47 essays containing the words Master Thesis in customer relationship.

  1. 1. Co creation strategy: application to the customer relation in a packaging company and real estate agency. : A qualitative study, with the perspective of business to business and business to customer

    University essay from Mälardalens universitet/Akademin för innovation, design och teknik

    Author : Samia Dahir Idriss; [2023]
    Keywords : customer relationship management; co creation strategy; customer engagement; Value creation; Co creation; Co-production.; kundrelationshantering; samskapande strategi; kundengagemang; värdeskapande; samskapande; samproduktion.;

    Abstract : This master thesis investigated whether co creation strategy can be effective in a business to business and business to customer and can enhance customer relations challenges. This is to be able to help NykopingHem and EQpack enhance their current customer relations challenges. READ MORE

  3. 2. The Development of Capabilities for Servitization from a Dynamic Capability Perspective : a single-case study within the context of product-oriented servitization

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Jacob Brandin; David Hugne; [2022]
    Keywords : Servitization; Dynamic Capabilities; Service Strategy; Product-Service Systems; Product-Service Orientation; Organizational Transformation; Capabilities for Servitization; Capabilities;

    Abstract : Purpose – The purpose of this master thesis was to extend the understanding of the capabilities needed to enable the organizational transformation required throughout the servitization process. This research aims to identify what capabilities for servitization were important for the case company and understand how these capabilities were developed by adopting a dynamic capability perspective. READ MORE

  4. 3. Landskapsarkitekten och verktygen : fem fältstudier testar verktygens villkor, konsekvenser och möjligheter för att uppfatta och representera landskap

    University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

    Author : Alva Lindau; [2022]
    Keywords : verktyg; representation; plan; sektion; landskap; arkitektur; process; metod; design; skiss; elevation; snitt; projektion; perspektiv; perception; diagram; vandring; upplevelse;

    Abstract : En av landskapsarkitekturens utmaningar är att kontinuerligt utveckla och modellera de verktyg som arkitekten använder på sätt som löser de problem som definierar relationen mellan människa och miljö idag (Corner 2014; Balmori 2014; Wingren 2009; Oles et. al 2014). READ MORE

  5. 4. The Changing Dynamics Within Management Consulting : How Digital Business Models and Gig Workers has Disrupted a Traditional Industry

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Julia Augustson; Elin Berholt; [2022]
    Keywords : Management consulting; gig economy; digital platform; gig worker; independent worker; digitalization; disruptive innovation; digital tools; Gigekonomi; digital plattform; managementkonsult; gigarbetare; gigare; frilansare; digitalisering; disruptiv innovation; digitala verktyg;

    Abstract : As the gig economy is growing at a rapid pace and digitalization has spread throughout the management consulting industry, a notable disruption of this traditional industry has occurred. Digitalization in the management consulting industry has affected both how the management consultant does his/her job as well as how the connection between consultant and client and the relationship between colleagues constitutes. READ MORE

  6. 5. The Increased Value in Appealing to Brand Community Members - A Comparison with Regular Customers

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Klara Dunehav; Okka Mennenga; [2021]
    Keywords : Business and Economics;

    Abstract : Title: The Increased Value in Appealing to Brand Community Members - A Comparison with Regular Customers Date of seminar: June 3rd, 2021 Course: BUSN39 - Degree Project in Global Marketing - Master Level Authors: Klara Dunehav & Okka Mennenga Supervisor: Veronika Tarnovskaya Keywords: Brand Communities, Brand Value, Fashion Brands, Qualitative Research Thesis Purpose: Identifying differences in brand value between fashion brand community members compared to regular customers in order to see value-enhancing traits. Methodology: Qualitative, Abductive and Intensive Research based on 9 semi-structured interviews. READ MORE