Essays about: "Master Thesis in marketing strategy"

Showing result 1 - 5 of 65 essays containing the words Master Thesis in marketing strategy.

1. 1. Double-Sealing Recycled Paper Parcels in Sustainable Marketing & Consumer Decision-Making Factors. : The case Study of PostNord Logistics and Customers.

   University essay from Umeå universitet/Företagsekonomi

   Author : Abel Kebede; Zunair Shafique; [2023]
   Keywords : Sustainability; Circular Economy; Recycled Paper Parcels; Double Sealing Recycled Paper Parcels; Peer group Pressure; Social Media Influence; Educational Level; Age and Income;

   Abstract : Abstract: - This Master’s Thesis explains the relevancy of sustainable marketing, sustainability, e-commerce, circular economy of recycled paper packaging in the correlation of consumer perception, consumer decision making factors towards recycling and sustainability benefits. Although the paper discusses sustainable marketing in a circular economy aspect potential in regards to recycled paper parcels, the research will mainly focus on the postal carrier company named PostNord based in Nordic countries; the paper will emphasise how the double-sealing recycled paper could increase the number of customers and sustainability ofthe company and consumer perception towards these type of packaging as a parcel. READ MORE

3. 2. How do influencer marketing agencies work with sustainability as intermediaries? : A multiple case study on influencer marketing agencies presented as a strategy

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Lovisa Nilsson Eskesen; Alma Hamulic; [2021]
   Keywords : Influencer Marketing; Sustainability; Sustainable Marketing; Future of InfluencerMarketing; Intermediaries;

   Abstract : ABSTRACT Level: Master thesis in Business Administration, 15 cr Institution:  School of Business, Society and Engineering, Mälardalen University  Authors: Alma Hamulic & Lovisa Nilsson Eskesen                                              Title: How do influencer marketing agencies work with sustainability as intermediaries? Keywords: Influencer Marketing, Sustainability, Sustainable Marketing, Future of Influencer Marketing, Intermediaries Research question: “How do influencer marketing agencies work and promote sustainability to their influencers?”  Purpose: The authors aim to investigate how the agencies work with the influencers in terms of sustainability, whether the influencer marketing agency has a given strategy for the influencer to communicate sustainably or not. Method: The interpretivist research paradigm was chosen as the most suitable one in this                                           qualitative study. READ MORE

4. 3. Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Khalida Akter; [2020]
   Keywords : Green marketing; consumer trust; green trust; Eco-branding; Green marketing strategy and consumer purchase intention;

   Abstract : Title: “Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden”. Level: Master degree thesis in Business AdministrationAuthor: Khalida Akter Supervisor: Zahra AhmadiExaminer: Maria Fregidou-Malama Aim: The aim of this study is to investigate how consumer trust, eco-branding and green marketing strategy influence consumer purchase intention towards ecological products. READ MORE

5. 4. Impact of COVID-19 on pharmaceuticals industry to adapt digital marketing

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Khalid BM; Pulikanti Rani Priyanka; [2020]
   Keywords : Digital marketing; Pandemic; Pharma Industry; Challenges; and solutions.;

   Abstract : This master thesis was prompted by the overall interest in Digital marketing that has been growing since the last decade. During this pandemic time, we are interested to know about the impact of COVID-19 on pharmaceutical industry. READ MORE

6. 5. Swedish companies' current use of carbon offsetting - underlying ethical view and preparedness for post-2020 carbon market conditions

   University essay from Uppsala universitet/Institutionen för geovetenskaper

   Author : Louise Hwargård; [2020]
   Keywords : Sustainable development; Climate change mitigation; Corporate climate strategies; Voluntary carbon offsetting; Ethical view; Paris Agreement;

   Abstract : In 2015, the Paris Agreement was signed by nations all over the world. The new climate agreementwill replace previous Kyoto Protocol post-2020 and will likely change the conditions for using carbonoffsetting. READ MORE