Essays about: "Mathias Soini"
Found 1 essay containing the words Mathias Soini.
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1. Experiential Marketing and Customer Experience - How apparel stores build customer experience and interaction using in-store touchpoints
University essay from Högskolan i Jönköping/Internationella HandelshögskolanAbstract : Abstract Purpose:The purpose of this study is to explore in-store touchpoints that help creating a positive customer experience in apparel stores. The aim of this thesis is to provide further insight that may be used for implementation of experiential marketing in stores. READ MORE
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