Essays about: "Matilda Arvidsson"

Found 4 essays containing the words Matilda Arvidsson.

  1. 1. Cultural Impact on Standardization/Adaptation of the Marketing Mix - A Qualitative Study on MNEs in the Sportswear Industry

    University essay from Göteborgs universitet/Graduate School

    Author : Matilda Arvidsson; Ruben Strandberg; [2022-07-05]
    Keywords : The Integration-Responsiveness Framework; Globalization; Localization; Standardization; Adaptation; Cultural Difference; Marketing Management; International Marketing;

    Abstract : In order for an international business to grow and secure competitive advantages, firms have to exploit and expand to new markets and pinpoint the importance of international marketing. Local market demand is highly related to cultural differences and consumer preferences which raises the dilemma whether firms should adapt their marketing mix to the new local market or use a cost-effective standardized model that is based on their host market. READ MORE

  3. 2. The confidence for swedish authorities before and during the pandemic Covid-19

    University essay from Göteborgs universitet/Institutionen för nationalekonomi med statistik

    Author : Matilda Arvidsson; Emma Martinsson Schroderus; [2020-07-24]
    Keywords : ;

    Abstract : Trust has a fundamental importance in a society. Confidence for community institutions such as the government, the healthcare system, the police authority, the media and the public health agency is an important part of the functioning of society. READ MORE

  4. 3. Thank God It's Black Friday

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Matilda Lundin; Julia Arvidsson; Katarina Tran; [2016]
    Keywords : Consumption events; Black Friday; Consumer motivation; Attitude; Purchase intention; Business and Economics;

    Abstract : All studied motivators had a positive effect on Attitude towards consumption events. The perception of Social interaction was stronger for offline shopping, whereas Usefulness, Convenience and Value expression were stronger for online shopping. READ MORE

  5. 4. Ijtihad. Reformation of Islamic law in the 21st century. The case of the Sudan

    University essay from Lunds universitet/Juridiska institutionen

    Author : Matilda Arvidsson; [2003]
    Keywords : Allmän rättslära; Komparativ rätt; Law and Political Science;

    Abstract : .... READ MORE