Essays about: "McCracken"
Found 3 essays containing the word McCracken.
-
1. Online Self-Presentation During Transition : Qualitative Study about Personal Branding and the Self in Transition
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleAbstract : Up until now, there has only been a limited amount of research in the field of online self- presentation in combination with young adults transitioning from a social to a professional self online. The purpose of this thesis is to extend the existing literature and address the gap by exploring how students present themselves before, during and after the transition from university to work. READ MORE
-
2. Is Your Facebook Identity in Line with Beloved Betty, Anxious Ann or Critical Catharina? - A study of consumers’ creation of a Facebook identity through Facebook usage and its implication for social media marketing
University essay from Göteborgs universitet/Graduate SchoolAbstract : Firstly, this study aims to understand and analyze patterns in the 25-30 years old female consumers’ creation of a Facebook identity. Secondly, this study aims to present implications concerning social media marketing with the help of the results related to the first aim. READ MORE
-
3. Perception of the Celebrity Endorser : A study of how age and gender influences the consumer perception
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Background The concept of celebrity endorsement is a constantly growing marketing communication tool. A recent example of when the usage of celebrities within advertising has been successful is the case of Zlatan Ibrahimovic endorsing Volvo. READ MORE