Essays about: "McCracken"

Found 3 essays containing the word McCracken.

  1. 1. Online Self-Presentation During Transition : Qualitative Study about Personal Branding and the Self in Transition

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Rebecca Meuer; [2021]
    Keywords : Self-Presentation; Self in Transition; Online Personal Branding; Social Media; Young Adults; Självpresentation; Personlig transformation; Personligt varumärke online; Sociala medier; Unga vuxna;

    Abstract : Up until now, there has only been a limited amount of research in the field of online self- presentation in combination with young adults transitioning from a social to a professional self online. The purpose of this thesis is to extend the existing literature and address the gap by exploring how students present themselves before, during and after the transition from university to work. READ MORE

  3. 2. Is Your Facebook Identity in Line with Beloved Betty, Anxious Ann or Critical Catharina? - A study of consumers’ creation of a Facebook identity through Facebook usage and its implication for social media marketing

    University essay from Göteborgs universitet/Graduate School

    Author : Elisabeth Karlsson; Sofia Singer; [2014-12-05]
    Keywords : Social Media Marketing; Identity Creation; Facebook Usage; Consumer Culture Theory; Symbolic Interactionism;

    Abstract : Firstly, this study aims to understand and analyze patterns in the 25-30 years old female consumers’ creation of a Facebook identity. Secondly, this study aims to present implications concerning social media marketing with the help of the results related to the first aim. READ MORE

  4. 3. Perception of the Celebrity Endorser : A study of how age and gender influences the consumer perception

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Olle Hugosson; Carolina Matthys; Linda Phung; [2014]
    Keywords : Marketing Communication; Celebrity Endorsement; Source Effects; Consumer Perception; Age and Gender of the Consumer;

    Abstract : Background The concept of celebrity endorsement is a constantly growing marketing communication tool. A recent example of when the usage of celebrities within advertising has been successful is the case of Zlatan Ibrahimovic endorsing Volvo. READ MORE