Essays about: "McDonald and employee"
Found 2 essays containing the words McDonald and employee.
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1. Touch or Talk: What Motivates Consumers to Choose Self-Service Kiosks or Interpersonal Services when Ordering Fast-Food? A Customer and Manager Perspective
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose – The first purpose of this study is to identify and categorize the motivational factors, from a customer and managerial perspective, that restaurant patrons have when choosing between the self-service kiosk (SSK) or the human service counter during their fast-food order. The second purpose is to identify potential gaps between the customer and manager perspectives. READ MORE
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2. Employees Motivation – A Key for the Success of Fast Food Restaurants
University essay from Handelshögskolan vid Umeå universitetAbstract : In this modern era where the flows of customers are increasing towards fast food restaurants it is becoming more challenging to offer good customer service. For this purpose, there is strong need of highly trained and skilful workforce as like other service oriented businesses, the frontline employees of fast food restaurants also have direct interaction with customers and are considering the backbone of restaurants. READ MORE