Essays about: "Media Equation"
Showing result 1 - 5 of 33 essays containing the words Media Equation.
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1. Examine the Impact of Attractiveness of Social Media Influencers on Douyin User Purchase Intentions: A Quantitative Study of Sportswear Industry
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis purpose: The objective is to understand the impact of social media influencers’ familiarity, likeability and similarity on the purchase intention of Douyin users, particularly in the sportswear industry. Methodology: This study has utilised a quantitative method based on a positivist philosophical position, and followed a deductive approach. READ MORE
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2. Simulation of the Filling of Epoxy in Resin Impregnated Paper Bushings : Analysis of Temperature Measurements during Filling of Epoxy and the Generation of New Filling Recipes to Avoid Cavities in the RIP Bushing
University essay from Uppsala universitet/Avdelningen för beräkningsvetenskapAbstract : The goal of the project was to create a model in COMSOL Multiphysics that can simulate thefilling of resin (epoxy) in Resin Impregnated Paper (RIP) bushings. Using the model new fillingrecipes that avoid problematic double-fronts and thereby avoid the creation of cavities in thebushings should be designed. READ MORE
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3. Brand value co-creation within e-sport industry : A study on Generation Z’s brand relationship quality in brand value co-creation in the Vietnamese e-sport industry
University essay fromAbstract : Brand value co-creation is an essential theme in Marketing research. The research aims to investigate the degree to which brand relationship quality on social media influences Generation Z’s motivation to co-create by applying the Stimulus-Organism-Response framework. READ MORE
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4. The mediating impact of monetary incentives : A study on consumers’ willingness to recycle sWEEE
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleAbstract : E-waste is a growing problem across the world. With a higher living standard comes an increase in electronic product usage and subsequently discarding, which leads to negative environmental and human impact when discarded incorrectly. This improper discarding of E-waste is most prevalent in the small equipment category. READ MORE
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5. Sustainable Food Consumption in Germany
University essay from Lunds universitet/Institutionen för tjänstevetenskapAbstract : Purpose – The purpose of this paper is to study what influences consumers’ intention to buy sustainable food products in Germany by applying an extended model of the theory of planned behavior (TPB). Methodology – A questionnaire was developed based on previous research and the answers from a focus group. READ MORE