Essays about: "Media Ethnography"

Showing result 1 - 5 of 47 essays containing the words Media Ethnography.

1. 1. How to communicate efficiently on social media : A case study about emotional communication strategies by the climate activist group Rebellmammorna

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Anna Nilsson; [2023]
   Keywords : visuals; narrative; emotional communication; social media platforms; climate movements; visuella element; narrativ; emotionell kommunikation; sociala medieplattformar; klimatrörelser;

   Abstract : This case study aims to explore how emotional communication on social media can influence the target group by examining the communicative strategies, including visuals and narratives, used by the climate activist group Rebellmammorna. Eight semi-structured interviews were conducted with members of Rebellmammorna to investigate how they describe their communicative strategies, how they use emotional communication to establish a relationship with their target group, and how users experience the communication on their social media platforms (Facebook, Instagram, and their webpage). READ MORE

3. 2. Collective Digital Identity of Russian Nationalist Organisations in the Invasion of Ukraine

   University essay from Uppsala universitet/Medier och kommunikation

   Author : Gabriele Scalise; [2023]
   Keywords : Russian invasion of Ukraine; Russo-Ukrainian War; Russian nationalism; Eurasianism; ethnography; semiotics; coding; Russian studies; media ecology; collective identity; narrative; infowar;

   Abstract : This project investigates Russian nationalist organisations during the invasion of Ukraine, to study their collective identity and practises. It features an ethnography of 26 organisations, their websites and social media. Their content is coded via a semiotic framework, categorising their symbols, images, content posted and other identity tropes. READ MORE

4. 3. Tradition or Technology? An Ethnographic Study of Whiteboard Usage and Digitalization at Swedish Equestrian Centers

   University essay from Uppsala universitet/Institutionen för informatik och media

   Author : Malin Vestergren; [2023]
   Keywords : Ethnography; Whiteboards in Horse Stables; Digitalization; and Human-Computer Interaction;

   Abstract : Digitalization has spread to affect many aspects of our lives but it has yet to fully engage equestrians. Many stables still extensively use the traditional whiteboard in combination with digital technologies. READ MORE

5. 4. Taking Corporate Communications and Marketing Strategies to the Next LevelThrough LinkedIn : A Case Study on a Company’s Brand’s LinkedIn

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Araitz Claramunt Oregi; [2023]
   Keywords : LinkedIn; Social Media Affordances; Social Media Marketing; Corporate Identity; Corporate Brand Identity; Brand Identity; Brand Image; Brand Position; B2B;

   Abstract : This thesis explores how organisations communicate and perform marketing nowadays, with social media platforms at the core of their strategic plan. Due to its high relevancy in B2B, the research is focused on LinkedIn and the effect of its affordances which will help dig deeper into the possibilities of using this particular social media platform as a means to define, build and shape company image and brand identity. READ MORE

6. 5. Mobilising environmentalists : A qualitative study of Swedish environmental social movements online

   University essay from Södertörns högskola/Sociologi

   Author : Shawn Hedbom; [2022]
   Keywords : sociologi; sociology; collective identity; online; micro blog; netnografi; netnography; etnografi; ethnography; kvalitativ; qualitative;

   Abstract : Many studies on social movements aim to understand a moment on an international level. This paper aims to contribute to the understanding of the Swedish environmental movement and the collective identity that can be found in these movements. In an effort to do this, the study aimed to answer research questions. READ MORE