Essays about: "Mehrabian Russell Stimulus-Organism-Response model"

Found 2 essays containing the words Mehrabian Russell Stimulus-Organism-Response model.

1. 1. Gender (In)Congruent Ambient Scent : -The Effect on Consumer Purchasing Behavior and Perceived Quality

   University essay from Karlstads universitet/Handelshögskolan

   Author : Lina Thuvander; Andréas Fredriksson; [2015]
   Keywords : Gender; Congruent; Incongruent; Ambient scent; Atmospherics; Consumer behavior; Quality perception; Store environment;

   Abstract : The whole of emotional and behavioral responses of customers does not only rely on the tangible product/service. It is found in past research that odors have the ability to evoke memories, events and emotions among customers. READ MORE

3. 2. The role of the perceived servicescape in a supermarket. : The case of ICA MAXI, Jönköping, Sweden.

   University essay from IHH, Marketing and Logistics

   Author : Maria Maciejewska; Egle Cicenaite; [2012]
   Keywords : Mehrabian Russell Stimulus-Organism-Response model; Bitner’s framework of servicescapes; environmental factors in a supermarket; customers in Sweden; ICA MAXI;

   Abstract : As many buying decision are made in retail stores, it is interesting to investigate which factors, such as noise, lighting, music, colour, layout or visual communication have a significant influence on customers’ behaviour in a supermarket. Since only a few studies have been conducted among customers in Sweden, this paper examined their behaviour in the supermarket. READ MORE