Essays about: "Melanie Sala"
Found 1 essay containing the words Melanie Sala.
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1. Formation of market entry strategy with an interest in decision-making : A case study in a B2B context
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Today’s business environment is growing at an increasing pace, pushing firms to internationalize. Foreign market entry has thereafter been a well-researched field by scholars. READ MORE
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