Essays about: "Merchandising"

Showing result 1 - 5 of 31 essays containing the word Merchandising.

  1. 1. The E-Commerce of Tomorrow: An Experimental Study of How User-Generated Content can be integrated into a Retailer's Website for Fashion Merchandise Display

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Hannah Gustafsson; Klara Überall Jönsson; [2023]
    Keywords : User-Generated Content UGC ; Visual Merchandising; Technology Acceptance Model TAM ; Fashion E-commerce; Consumer Perceptions;

    Abstract : An increasing number of individuals are turning to User-Generated Content (UGC) to learn about various products and services. Prior customers' experiences and opinions significantly impact potential buyers' decision-making during the customer journey. READ MORE

  3. 2. Visual Merchandising Approaches : A Comparative Study of High-End and Fast-Fashion Window Dressing Design

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Yufan Cui; Varissara Nattakrannuwat; [2023]
    Keywords : Visual Merchandising; Window Displays; High-End and Fast Fashion Apparel Retailers; Marketing Strategies; Branding; Design Elements; Comparative study; Visual Content Analysis; Retail Industry;

    Abstract : In this comparative study, the design elements and visual merchandising approaches employed in window displays by high-end and fast-fashion retailers are investigated. The study utilizes a visual content analysis method with standardized evaluation criteria to analyze the window displays of six high-end and six fast-fashion stores located in Paris. READ MORE

  4. 3. How Does Visual Merchandising in Fashion Retail Stores Affect Consumers’ Brand Experience and Behavior? : A qualitative study about psychological- and personal factors affecting customers' channel selection in-store vs. online when purchasing clothes.

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Makda Adhanom; Natasha Alvaro; [2023]
    Keywords : ;

    Abstract : Title:  How Does Visual Merchandising in Fashion Retail Stores Affect Consumers’ Brand Experience and Behavior? Research question: How do psychological- and personal factors influence customers' channel selection (in-store vs. online) when purchasing clothes from fashion retailers?   Purpose:  The purpose of this study is to explore consumers' brand experience and behavior when buying in-store and online. READ MORE

  5. 4. Sorting the Assortment: An Experimental Study of How the Sorting of Products Affects Consumers' Behavior and Experience in Online Grocery Stores

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Linn Lindgren; Tilde Ivedal; [2022]
    Keywords : Visual merchandising; Consumer behavior; Online retailing; Online grocery shopping; Product sorting;

    Abstract : Online grocery shopping is becoming increasingly popular and more information is needed in the field to help guide retailers in marketing and visual merchandising online. This study examines how findings from prior research in physical stores apply in the new digital format. READ MORE

  6. 5. Digital Marketing Influences on Consumer Fashion Product Purchase Decision Through Facebook.

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Saiful Islam; [2022]
    Keywords : Digital Marketing; social media; Facebook marketing; Fashion product; social network advertisement; Purchase influences; Purchase decision: Bangladesh perspective.;

    Abstract : Consumer purchase decisions is a vital process for online fashion retailers to customers. The Corona pandemic has resulted in more people purchasing through the internet and increase online shopping in Bangladesh than ever before. READ MORE