Essays about: "Meri Hjort"

Found 1 essay containing the words Meri Hjort.

  1. 1. Men in Makeup: Performances of gender transgression in male beauty vloggers’ makeup consumption

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Vilma Komulainen; Meri Hjort; [2017]
    Keywords : gender; gender transgression; masculinities; hybrid masculinities; feminised masculinities; makeup consumption; consumer culture; YouTube; vlog; netnography; Social Sciences; Business and Economics;

    Abstract : The aim of this research was to uncover how gender transgressing practices are performed in male beauty vloggers’ makeup consumption and to contribute into the understanding of how men are constructing their gender identity when entering feminine consumption spaces. Positioned within the consumer culture theory field, the research aims to expands current perspectives on gendered consumption on a theoretical level. READ MORE