Essays about: "Mette Kloster"

Found 1 essay containing the words Mette Kloster.

  1. 1. Anything is possible: Just do it -a comparison of the evolutionary process of Chinese and Western newcomers

    University essay from Göteborgs universitet/Graduate School

    Author : Mette Kloster; Jörn Schimmelpfennig; [2010-06-16]
    Keywords : Evolutionary process; Strategic behavior; Cost innovation; Strategic Intent; Sporting goods industry; Western and Chinese MNCs; Nike Inc.; Li Ning Co. Ltd.;

    Abstract : Chinese multinationals are currently progressing at an impressive speed towards high-end industries, and China is now seen as a country with strong competitors utilizing a unique set of advantages such as cost innovation. This simultaneously triggers insecure behavior by Western companies towards Chinese firms. READ MORE