Essays about: "Michaela Tengström"

Found 1 essay containing the words Michaela Tengström.

  1. 1. Retail Experience Marketing : A study on customer perceptions of successful in-store experience marketing within retailing

    University essay from

    Author : Michaela Tengström; Hanna Björkman; Patricia Egardsson; [2015]
    Keywords : Experience Marketing; Retailing; Brick and Mortar; Customer Perceptions; Important Factors in Creating Successful Experiences;

    Abstract : It has been shown that in today’s society, businesses will need to consider not only selling products or services, but also experiences in order to fulfil customers’ increasing demand for more stimuli in purchase situations. Additionally, brick and mortar retailers will need to respond to the increased use of online sales channels through finding ways of attracting customers to their stores. READ MORE