Essays about: "Michelle Blomqvist Michelle Blomqvist"

Found 2 essays containing the words Michelle Blomqvist Michelle Blomqvist.

  1. 1. Assessment of online marketing communications of an automotive company - A case study of Jaguar Cars, Sweden

    University essay from Sektionen för Hälsa och Samhälle

    Author : Daniela Bendzovska; Michelle Blomqvist; Sara Rubenstein; [2008]
    Keywords : ;

    Abstract : Over the years, the traditional face of marketing has changed. Companies need to adopt ongoing marketing strategies to stay ahead of their competitors; the design and content of their strategies continue to evolve. In this thesis a case study has been conducted on one company within the automotive industry in Sweden. READ MORE

  3. 2. Do entrepreneurial characteristics affect the choice of strategy?

    University essay from Institutionen för ekonomi

    Author : Daniella Bendzinovska; Michelle Blomqvist; Zlata Bulic; [2008]
    Keywords : ;

    Abstract : The purpose of this paper is first to define the entrepreneur and also to study certain strategies. Furthermore, we want to make a connection between the two. Revising various literature and articles on entrepreneurs and strategy was the first step of this dissertation. READ MORE