Essays about: "Michelle Volbeda"

Found 3 essays containing the words Michelle Volbeda.

1. 1. Understanding the Role, Competencies and Training of the Sales Professional Today - A Case Study of Thule Group

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Michelle Volbeda; Genevieve Blanch; [2016]
   Keywords : transformation of sales; sales education; sales role; sales profession; sales competencies and sales skills; Business and Economics;

   Abstract : The purpose of this paper is two fold. First we clarify and enrich the understanding of the need for higher sales educated professionals through an extensive understanding of the sales transformation. Second, we develop an understanding of the sales role and its related competencies in a transformed sales landscape. READ MORE

3. 2. Reshaping the image of an industry - The Intrum Justitia Case

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Gustav Silvegren; Hanna Sjöstrand; Michelle Volbeda; [2015]
   Keywords : Business and Economics;

   Abstract : .... READ MORE

4. 3. Mythical Branding and Crisis Management - The case of Santa Claus Village

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Michelle Volbeda; Michèle Schiermann; Frederique Krop; [2015]
   Keywords : Business and Economics;

   Abstract : .... READ MORE