Essays about: "Minea Carlander"

Found 1 essay containing the words Minea Carlander.

  1. 1. Transferring Knowledge from a Crowd to a Retail Company - A case study of Roamler Sweden

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Sophie Gisterå; Minea Carlander; [2015]
    Keywords : Knowledge transfer; knowledge conversion; explicit knowledge; tacit knowledge; gamification; crowdsourcing;

    Abstract : Background: Organizational spending on marketing needs to be justified and therefore measured. New technology has enabled new ways of conducting market research. READ MORE