Essays about: "Mobile Marketing"

Showing result 1 - 5 of 99 essays containing the words Mobile Marketing.

  1. 1. How to Target the Need for Self-Scanning Solutions in the Northeastern American Food Retail Market : A Case Study with Datema

    University essay from KTH/Industriell marknadsföring; KTH/Industriell marknadsföring

    Author : PATRIK BERN; Joakim Larsen; [2016]
    Keywords : Self-scanning solutions; Northeastern American Food Retail; Omni-channel retailing; Customer Experience; Relationship Marketing; Industrial Marketing; Change Management; Entry Mode Theories;

    Abstract : The development of digital solutions has changed the way consumers complete purchases today. New distribution channels through internet and mobile applications have come to challenge the business of traditional retailers. Thus, retailers must find new ways of keeping customers loyal to the store. READ MORE

  2. 2. Approaches to behaviour change in highly mobile tourists : Investigating influencers and attitudes to high mobility travel

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Khalid Dirir; [2016]
    Keywords : Tourism mitigation; Hypermobility; Voluntary mitigation; Tourist behaviour;

    Abstract : Tourism mitigation is a contentious issue that requires a multifaceted approach to effectively achieve. The need to reduce personal traveling expenditure in order to mitigate the greenhouse gas emissions caused by tourism has not suitably been infiltrated within the public consciousness. READ MORE

  3. 3. Influencer Marketing : the characteristics and components of fashion influencer marketing

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Nathalie Zietek; [2016]
    Keywords : Influencer Marketing; Social Media; Blogger; Instagram; Fashion; Brands; Micro-Influencer;

    Abstract : The ad blocking hype has brought new challenges for fashion brands to be seen and heard. Therefore new marketing strategies have to be found. Since the usage of mobile devises increased and consumers spend more time on online social networks - influencer marketing had been found as a authentic marketing channel to reach the consumers. READ MORE

  4. 4. Clustering Users Based on Mobility Patterns for Effective Utilization of Cellular Network Infrastructure

    University essay from Blekinge Tekniska Högskola/Institutionen för datalogi och datorsystemteknik

    Keywords : Cellular Network Planning; Subscriber Mobility Analysis; Marketing Computing; Cluster Analysis.;

    Abstract : Context With the rapidly growing demand for cellular networks’ capacityand coverage, effective planning of Network Infrastructure (NI) has been amajor challenge for the telecom operators. The mobility patterns of different subscriber groups in the networks have been found to be a crucialaspect in the planning of NI. READ MORE

  5. 5. Consumer-Based Brand Equity in the Smartphone Era : Consumer Attitudes towards Push Notifications

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Sara Göransson; Johanna Kristoffersson; Daniel Ýmir Rigollet; [2016]
    Keywords : Mobile marketing; Push Notifications; Consumer Attitudes; Consumer-Based Brand Equity; Fashion Brands;

    Abstract : Background:New technologies have created a growing audience for mobile electronic communication and promotions that companies can utilize. From this, the phenomenon of mobile marketing has evolved, along with methods such as push notifications. READ MORE