Essays about: "Mobile Marketing"

Showing result 1 - 5 of 116 essays containing the words Mobile Marketing.

  1. 1. Customer Loyalty in Mobile Banking : findings from the millennial generation

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Fredrik Bondeson; Isak Lindbom; [2018]
    Keywords : Mobile banking; customer loyalty; millennials; Relationship Quality; Technology Acceptance Model; factor analysis; Sweden;

    Abstract : The purpose of this study is to investigate and explain the underlying factors that contribute to the creation of loyalty within the area of mobile banking, and their relative importance. The study is limited to the Swedish market and members of the millennial generation. READ MORE

  2. 2. Value creation through digital solutions in the energy industry : A case study at Skellefteå Kraft AB

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Christoffer Alm; Gustav Dahlgren; [2018]
    Keywords : ;

    Abstract : Purpose – The purpose of this master thesis is to gain a better understanding of how value creation can be achieved with digital solutions in the energy industry. More specifically, this research aims to increase the understanding of factors that affect customer value in form of exploring the customers’ digital wants and needs. READ MORE

  3. 3. Do you give in to your inner shopaholic? : A study of influencers impact on consumers mobile impulse buying behavior

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Erica Blomqvist Eriksson; Rebecca Järkemyr; [2018]
    Keywords : Social media marketing; Instagram; Influencer; M-shopping; Impulse buying behavior;

    Abstract : Influencer marketing has become a significant marketing tool for companies since the profession as an influencer is emerging. Especially on Instagram as it is one of the biggest social media platforms for influencers. This results in a change for followers also being consumers since more products are being marketed through Instagram. READ MORE

  4. 4. The Impact of Augmented Reality on Product Purchase Intention in the Swedish Eyewear Industry

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Mira Miladinovic; Lara Drak Alsebai; Riad Samir Wakim; [2018]
    Keywords : Augmented Reality; Swedish Eyewear Industry; Retail; Smart Devices; Product Purchase Intention; Synsam;

    Abstract : Background: During the recent years, the applications of Augmented Reality (AR) have increased due to advances in technology and improved accessibility of smart devices. The novel technological use of Augmented Reality is being introduced in the retail sector to create value both for retailers and customers. READ MORE

  5. 5. Delving into the digital : A marketing investigation into determinants of app usage intention 

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Simon Hellberg-Zarders; Cécile Menard; [2018]
    Keywords : intention; attitude; intention to use; determinants; free apps; mobile apps; consumer behavior;

    Abstract : Since the advent of the smartphone, mobile applications on these devices have increasingly gained in popularity and have become a staple in the everyday lives of people. This trend has resulted in the development of millions of applications, yet the majority of them are never downloaded or used for a variety of reasons. READ MORE