Essays about: "Mobile Marketing"

Showing result 1 - 5 of 106 essays containing the words Mobile Marketing.

  1. 1. Digital inbound marketing as an approach to scale up B2B sales

    University essay from Lunds universitet/Produktionsekonomi

    Author : Maja Sölve; Johanna Öjeling; [2017]
    Keywords : B2B branding; B2B buying process; B2B selling process; Content marketing; Digital marketing; Email marketing; Inbound marketing; Marketing automation; Mobile marketing; Search engine optimization; Social media marketing; Technology and Engineering;

    Abstract : Although digital inbound marketing has been widely researched within B2C industries, very little academic research has been done on the subject within B2B sectors. With today’s rapid flow of information and constant change in buying behavior when purchasing consumer goods, B2B buyers are also demanding a simpler, more digitized approach of gathering information. READ MORE

  2. 2. How to grow a tech start-up: Facebook marketing vs Trade growth hacker marketing

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Gustaf Hegelund; Theodor Tell; [2017]
    Keywords : Facebook marketing; Growth hacker marketing; Viral coefficient; Tech start-up; Mobile advertising;

    Abstract : In recent years, the tech start-up scene in Sweden and in the world at large, has gained massive attention as the number of start-ups has increased at a faster rate than ever before. There is a consensus among marketers and academics that growth is essential for tech start-ups in order to survive and to ensure long term success and profitability. READ MORE

  3. 3. Brand avoidance among the Chinese consumers in the mobile industry : The main drivers of the brand avoidance among the Chinese customers with the quantitative description.

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Xie Fei; Zhou Yu cen; [2017]
    Keywords : Anti-consumption,Brand avoidance,Smart phone,Chinese consumers,Chinese Mobile Phone Industry;

    Abstract : Brand avoidance is a new topic in consumer behavior research. The purpose of the study was to find the main driver(s) of the brand avoidance behavior among the Chinese mobile consumers. The study was based on the core framework of Lee, et al. (2009) and Knittel et al (2016). READ MORE

  4. 4. Unravelling International Student Mobility: A New Mobilities Perspective on International Student Mobility

    University essay from Lunds universitet/Institutionen för service management och tjänstevetenskap

    Author : Johan Merlo; [2017]
    Keywords : International student mobility; International study motives; New mobilities; Lifestyle mobilities; Lifestyle travel; Social Sciences;

    Abstract : International students’ mobility has received increased appreciation for its role, and impact, in todays knowledge economy. This development has lead to an increase of tourism research aiming to understand student travel motives as such knowledge is paramount to the development of appropriate marketing strategies, services, and promotions. READ MORE

  5. 5. Barriers towards the adoption of mobile payment services : An empirical investigation of consumer resistance in the context of Germany

    University essay from Karlstads universitet; Karlstads universitet

    Author : Kathrin Dotzauer; Fabienne Haiss; [2017]
    Keywords : ;

    Abstract : Abstract Purpose – Technological innovations continuously impact the daily routines of consumers. In the case of mobile devices, their multifunctionality revolutionizes possibilities for consumers, for example by conducting mobile payments at a point of sale (proximity payments). READ MORE