Essays about: "Mobile Marketing"

Showing result 1 - 5 of 111 essays containing the words Mobile Marketing.

  1. 1. Digital inbound marketing as an approach to scale up B2B sales

    University essay from Lunds universitet/Produktionsekonomi

    Author : Maja Sölve; Johanna Öjeling; [2017]
    Keywords : B2B branding; B2B buying process; B2B selling process; Content marketing; Digital marketing; Email marketing; Inbound marketing; Marketing automation; Mobile marketing; Search engine optimization; Social media marketing; Technology and Engineering;

    Abstract : Although digital inbound marketing has been widely researched within B2C industries, very little academic research has been done on the subject within B2B sectors. With today’s rapid flow of information and constant change in buying behavior when purchasing consumer goods, B2B buyers are also demanding a simpler, more digitized approach of gathering information. READ MORE

  2. 2. Mobile Money Adoption in East Africa: A cross-country study of best- and least-performing countries

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Karoline Jensen Alnes; [2017]
    Keywords : Mobile Money; Small and Medium Enterprises; East Africa; Zambia; Adoption and Diffusion; Business and Economics;

    Abstract : Mobile money is a digital financial innovation enabling electronic payments and transfers through mobile phones. It has proven to be a convenient, safe and cheap way for money exchange in developing countries where access to traditional banking services is limited. READ MORE

  3. 3. Brand avoidance among the Chinese consumers in the mobile industry : The main drivers of the brand avoidance among the Chinese customers with the quantitative description.

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Xie Fei; Zhou Yu cen; [2017]
    Keywords : Anti-consumption,Brand avoidance,Smart phone,Chinese consumers,Chinese Mobile Phone Industry;

    Abstract : Brand avoidance is a new topic in consumer behavior research. The purpose of the study was to find the main driver(s) of the brand avoidance behavior among the Chinese mobile consumers. The study was based on the core framework of Lee, et al. (2009) and Knittel et al (2016). READ MORE

  4. 4. Unravelling International Student Mobility: A New Mobilities Perspective on International Student Mobility

    University essay from Lunds universitet/Institutionen för service management och tjänstevetenskap

    Author : Johan Merlo; [2017]
    Keywords : International student mobility; International study motives; New mobilities; Lifestyle mobilities; Lifestyle travel; Social Sciences;

    Abstract : International students’ mobility has received increased appreciation for its role, and impact, in todays knowledge economy. This development has lead to an increase of tourism research aiming to understand student travel motives as such knowledge is paramount to the development of appropriate marketing strategies, services, and promotions. READ MORE

  5. 5. Factors influencing the usage intention of mHealth apps : An Empirical Study on the example of Sweden

    University essay from Karlstads universitet; Karlstads universitet

    Author : Valerie Altmann; Maike Gries; [2017]
    Keywords : mHealth; mobile health; mHealth applications; TAM; Technology Acceptance Model; healthcare; ICT;

    Abstract : Technology has taken over tasks that were originally carried out by professionals in all different kinds of industries and sectors ranging from self-check in at airports to money transfer via mobile devices. In the healthcare sector the internet has become one main information resource for health-related issues and with the introduction of mobile devices such as smartphones the mHealth market has evolved. READ MORE