Essays about: "Mobile Marketing"

Showing result 11 - 15 of 142 essays containing the words Mobile Marketing.

1. 11. Value co-creation in a digital world : A case study on a Swedish online retailer implementing value co-creation

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Tim de Verdier Below; Florian Istrefi; Arvid Karlefors; [2020]
   Keywords : value creation; value co-creation; relationship marketing; marketing; mobile commerce; electronic commerce; social commerce.;

   Abstract : Background: In the past, the majority of products were sold in the retail industry through physical stores, making it possible for customers to interact and be personal with the retailers. The development of technology has made retailers move their operations to an online environment. READ MORE

3. 12. The dependence on staying updated : a social practice approach to consumption of personal electronics

   University essay from SLU/Dept. of Urban and Rural Development

   Author : Malin Axelsson; [2020]
   Keywords : practice theory; electronics; consumption;

   Abstract : The Swedes are consuming personal electronics like never before, despite knowledge of environmental and social issues that comes with production, use and waste management of these products. The aim of this study is therefore to develop a deeper understanding of the practice of consuming electronics and its sustainability aspects. READ MORE

4. 13. How does social media marketing affect mobile game companies’ brand equity in China?

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Lingyu Ye; Mingze Gao; [2020]
   Keywords : Social media marketing; Brand equity; Mobile gaming; Chinese consumer market;

   Abstract : Background: The widespread use of social media has offered brands a great opportunity to engage with their customers and promote sales. In China’s mobile gaming market, the huge user base of social media marketing provides companies with an excellent opportunity to develop their brand image and cultivate further awareness. READ MORE

5. 14. Shared Smartphones – a Tool for Power or Empowerment? : A qualitative study about female microenterprises in Ghana

   University essay from Uppsala universitet/Institutionen för informatik och media

   Author : Siri Klintberg; Sevana Melkon; [2020]
   Keywords : Female microenterprises; Smartphones; Digital Divide; Feminist Standpoint; Social relations;

   Abstract : Aim – The paper aims to acknowledge female microentrepreneurs' situation, using a feminist perspective, by identifying affecting aspects and factors when relying on borrowing a smartphone in order to run their business. Further, the study will have the United Nations Sustainable Development Goals number 8. READ MORE

6. 15. Barriers to adopting mobile access solutions in hospitality organizations.

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : OLLI PIETILÄ; [2019]
   Keywords : ;

   Abstract : This study aims to investigate factors that affect the attitudes towards mobile access control solutions among decision-making units (DMUs) in hospitality organizations in Finland to identify perceived benefits and barriers to adoption of mobile solutions. The first mobile access control solution was introduced in the early 2000s and is used successfully in, for example, public transport and in offices. READ MORE