Essays about: "Mobile Marketing"

Showing result 6 - 10 of 142 essays containing the words Mobile Marketing.

  1. 6. Development of digital sales processes with help of the See-Think-Do-Care model

    University essay from Umeå universitet/Institutionen för tillämpad fysik och elektronik

    Author : Frida Ylitalo; [2021]
    Keywords : See-Think-Do-Care model; Customer journey; Mobile games; Digital sales process; User experience design; Marketing;

    Abstract : Digital commerce is a natural part of our everyday life. To fast and easily be able to make purchases from our home without stress has become a matter of course for us. But the new way to make purchases places new demands on the sales, not least at the important customer meeting. READ MORE

  3. 7. The Impact of the Invite-Only Strategy on Initial User Adoption : An Exploratory Investigation of Social Networking Mobile Applications

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Ronja Schoenberger; Stefanie Seeburger; [2021]
    Keywords : Invite-Only; App Adoption; Closed Social Networks; Artificial Scarcity; Technology Adoption; User Motivation; Initial App Adoption; Social Networking Mobile Applications;

    Abstract : Background: Social networking mobile applications are designed to socially connect users among each other to consume but also to produce content. Especially because these apps represent a high potential to acquire revenue streams through advertisements, but also to gain customer insights, companies are interested in entering this market by creating new social networking apps. READ MORE

  4. 8. Insights on Creating a Growth Machine Using Attribution Modelling

    University essay from KTH/Optimeringslära och systemteori

    Author : Hannes Kindbom; Viktor Reineck; [2021]
    Keywords : Digital marketing; Attribution modelling; Last-touch attribution; Multi-touch attribution; Simple probabilistic; Logistic regression; Digital marknadsföring; Attributionsmodellering; Last-touch attribution; Multi-touch attribution; Simpel probabilistisk; Logistisk regression;

    Abstract : Given access to detailed tracking data, the problem of attribution modelling has recently gained attention in both academia and the industry. Being able to determine the influence of each marketing channel in driving conversions can help advertisers to allocate their marketing budgets accordingly and ultimately increase their customer base and achieve a higher Return On Investment (ROI). READ MORE

  5. 9. Video Ad Attributes and Engagement Intentions: A quantitative study of the effects of video ad attributes on viewers' engagement intentions

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : YueXin Zhou; Hanwen Wu; [2021]
    Keywords : Mobile Games; Video Ads; Engagement Intentions; Ad Attributes; Social Media;

    Abstract : Mobile games have become more popular around the world, especially during the time of COVID-19. As a result, mobile game publishers spend more resources on mobile game marketing, and video ads have become a practice that is widely adopted. READ MORE

  6. 10. Why Recommend Cashless - A Quant Study Exploring The Determinants of The Intention To Recommend Mobile Payment System

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sana Rehman; Amna Asad; [2021]
    Keywords : Mobile payment system; word-of-mouth; recommendation intention; cashless payments; technology spread; Business and Economics;

    Abstract : The purpose of this thesis is to explore antecedents of recommendation intention for the mobile payment system. The research design was cross-sectional, thus allowing to make associations and patterns. Further, structural equation modeling is used to analyze the relationships between the antecedents and intention formation. READ MORE