Essays about: "Monika Tichonovaite"

Found 1 essay containing the words Monika Tichonovaite.

  1. 1. The Public Service Broadcaster of Lithuania in the Era of Commercialization

    University essay from Medier och kommunikation

    Author : Monika Tichonovaite; [2011]
    Keywords : public service broadcasting; commercialization; privatization; concentration; internationalization; Lithuania; programmes diversity;

    Abstract : The television industry in Lithuania is analyzed in this thesis with a focus on the impact of commercialization on the public service broadcaster. The purpose of the research paper is to describe the impact of the changing market on the public service broadcaster of Lithuania using as theoretical framework the approach of the political economy of the media and communication and quantitative methods. READ MORE