Essays about: "Muhammad Aamer Raza"

Found 1 essay containing the words Muhammad Aamer Raza.

  1. 1.  “What are the main factors that influence consumers in their choice of green energy company over the conventional energy”? : The role of green marketing in development of consumer behavior towards green energy”

    University essay from Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling; Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling

    Author : Usama Awan; Muhammad Aamer Raza; [2010]
    Keywords : Green Energy; Green Marketing; Green. Consumer Behavior; Consumer Decision. Social Responsibility;

    Abstract : Purpose:The purpose of this thesis is to study the factors affecting consumers while taking decision towards electricity providing company. Theoretical Frame workThis academic work starts by presenting the background information of energy market, and then presents concept of green marketing, social responsibility, green energy, and consumer behavior in literature review. READ MORE