Essays about: "Muhammad Farhan Wahid Qureshi"

Found 1 essay containing the words Muhammad Farhan Wahid Qureshi.

  1. 1. Role of Social Marketing in Social Enterprises : The Case of Gavle

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Muhammad Farhan Wahid Qureshi; [2015]
    Keywords : Social Enterprises; Social Marketing; Gavle; Adventure Gavle; Rapatac; Sandaga; Relationship Marketing; Marketing 4ps.;

    Abstract : Aim: The aim of the study is to investigate how social enterprises can use social marketing for image building, and changing behaviors in the society.   Methodology: A qualitative method was used, based on 10 interviews from two social enterprises in Gavle. READ MORE